Choosing the right Shopify theme for dropshipping can make the difference between just getting by, or rocketing to the sky.
Because it’s not just storefront appeal that makes a great theme, and not all themes are suited to the dropship model.
As one of the Shopify Theme Store’s original theme partners and having the incredible experience of supplying the best in class premium themes to over 100,000 active Shopify merchants, here at Clean Canvas, we’ve learned what features and settings matter most for a high performance dropshipping business and how to get the most out of Online Store 2.0’s freshest functionality.
To help supercharge your dropshipping store, we built the Enterprise Shopify theme from the ground up on a powerful new coding framework for dropshippers that want to take their site experience to the next level.
Built for large catalogs
Large assortments and inventory means more collections, longer product lists and increased need for user-friendly navigation. Enterprise offers 3 different options for mega menus, labels on menu items and promotional content areas within the navigation area.
Enterprise makes it easy to set up and manage your catalog taxonomy (your category and subcategory structure), create helpful collection filters and product finders quickly through the Navigation slideshow section.
Built for bigger baskets
More products means more opportunity to cross-sell and offer exciting promotions.
Enterprise has product recommendations and promotional blocks out-of-the-box, and lets you place them anywhere in your site (including mega-menus and cart drawers).
Built for creativity
To differentiate your shop from other dropshipping resellers, you want a theme that lets you enrich your content with additional product detail tabs, rich content, FAQs, product comparison tables, scrolling banners, collapsible product content, and flash messaging.
Enterprise makes it easy to build creative landing pages, place banners in the right places and show off your brand personality.
Built for performance
A slow website bogged down with bloated code and apps hurts your bottom line. Google tracks your page speed through Core Web Vitals, and factors performance in your search ranking. Not to mention, Google’s data shows every second delay can drop conversion by 20%.
We’ve gone the extra mile to architect Enterprise for speed by nixing JavaScript libraries and using code splitting to optimize the way browsers fetch content for lightning-fast interaction. Enterprise has ranked as one of the all time top performance ranking themes in recent testing done by Shopify on premium themes in the Shopify Theme Store.
See how smoothly Enterprise flows between clicks, applies selections and loads content.
And with so many native features already inside Enterprise, you can drop many third party apps that inject additional scripts that slow down your site (and save monthly charges).
Built for conversion
Enterprise makes browsing, filtering, comparing and even applying coupons much faster, supporting the customer journey from landing page to checkout. Additional conversion focused features, first seen in the theme store with the release of Enterprise, include copy to clipboard discount codes for faster addition to the checkout, animated tab messaging for retaining customers on your store, and flash messaging on products!
Our theme designers are deep experts in user experience (UX), responsive design and conversion optimization. We’ve applied best practices into every layout and component.
Top tier support
The Clean Canvas team are ex-Shopify with deep knowledge of the Shopify platform and our themes. With Enterprise, you’ll get highly responsive support when you need it.
We also keep Enterprise regularly updated with releases to ensure you can use the latest and greatest functionality that Shopify brings to the platform over time.
Out of the box, Enterprise gives you premium features you won’t find in free Shopify themes:
Navigation
Merchandizing
Content
Conversion
Whether you go with our Enterprise theme, or perhaps one of our other themes, keep these tips in mind.
When choosing a theme, we recommend always using the official Shopify Theme Store and only the theme store.
Each theme in the Shopify Theme Store has been internally approved by Shopify to ensure they meet standards for clean code, site performance, mobile responsiveness, security and user experience.
Third party marketplaces have many available options, but Shopify does not allow theme developers to list in both the official store and third party sites. This means none of the themes you find outside of Shopify’s Theme Store have been approved by Shopify, and Shopify support will not help you with problems that arise from third party themes.
Inside the Shopify theme store you’ll find free themes created by Shopify and paid (Premium) themes built by Shopify partners.
Free themes come with standard sections and features out of the box, but with fewer features than Premium themes that have more in-built functionality that you can use right away. To get on-par with Premium themes, you’ll need custom Liquid blocks coded for you or use third party apps.
For example, Shopify’s free Dawn theme is minimalist by design. It’s a popular foundation for custom theme developers to build on, because they have the coding skills to tweak their template their way. It’s what developers do (and want to do)!
But for busy business owners that want to minimize overhead and get selling faster, the few hundred dollars to purchase a feature-rich theme can save big money in the long run.
While you can start with free and move to Premium later, migrating to a new theme requires you to re-build settings and customizations into your new theme and verify that all apps are still working properly.
Choosing the right theme from day one saves you this effort down the road and ensures you’re taking advantage of Premium features right away. Premium themes come with more features and sections that are built out to be more powerful and versatile than free theme options. The price of a premium theme by Clean Canvas represents remarkable value when considering the actual ongoing value for a single once off payment.
The level of themes we create at Clean Canvas are highly expensive to design and develop, and to try to get a theme of this level built independently would require many tens of thousands of dollars to do so. Do also note that such a figure would not include ongoing maintenance, enhancement and support.
From a single purchase, your Clean Canvas theme comes with:
If you’re looking for more theme options built by our UX and performance experts, check out our portfolio of Premium Shopify themes. We’ve got a broad range of looks and feature sets to fit different types of businesses. All our themes come with our top-tier, white glove support and continuous updates.